02-07-2024

Experts from South Korea recommend Lithuania to set up ArtTech lab

On 1-2 July, experts from South Korea visited Lithuania to present their recommendations to Lithuania on the development of the ArtTech ecosystem. The recommendations have been prepared within the framework of the 2023-2024 Knowledge Exchange Programme project "Developing the ArtTech Ecosystem in Cultural and Creative Industries in Lithuania”.

The experts from South Korea met with specialists of cultural and creative industries, innovation, representatives of culture and research institutions and the sector, as well as the management of the Ministry of Culture, and will take part in the events of the Song Festival.

“We are very grateful to the Ministry of Economy and Finance of South Korea and the Korea Development Institute for the opportunity to participate in this project and to receive such important insights and recommendations on the development of the ArtTech ecosystem with the help of South Korean experts. From the very beginning, the project has brought the Lithuanian ArtTech sector together, allowing us to look at the development of the creative industries from a global perspective, to see the full potential of Lithuania in the areas of innovation, technology and start-ups, as well as to outline possible areas of development for the sector. The global success of South Korea's creative industries has inspired us to make changes," – says Vygintas Gasparavičius, Deputy Minister of Culture.

According to experts, Lithuania's ArtTech sector has great potential, but it lacks a coherent policy, and a unified system of funding, promotion and investment. 

One of their main recommendations for Lithuania to become a regional leader in the field was to establish an ArtTech laboratory to systematically grow the sector, strengthen cooperation between the government and the private sector, and promote technological innovation. The laboratory would become a key institution for policy implementation and sector development.

The experts believe that it is essential to invest in ArtTech R&D. Overall, Lithuania's economic growth would be boosted by the creation of new industries using artificial intelligence, big data and the Internet of Things, which is why support for the development of ArtTech companies domestically and in international markets is crucial.

Public-private partnerships, the export of ArtTech goods and services, the use of Industry 4.0 technologies, and the reduction of barriers to market entry need to be promoted in order to build an inclusive ArtTech innovation ecosystem.

The experts from South Korea also see the need to diversify the Lithuanian start-up ecosystem by providing tailored support for different types of start-ups.

Finally, they believe international cooperation, promotion of knowledge exchange, and participation in joint research initiatives are essential to increase the capacity and competitiveness of Lithuanian ArtTech.

The project partners in Lithuania are Baltic Film&Creative Tech Cluster, Lithuanian Innovation Centre, Innovation Agency, AGATA, Rupert Centre for Art, Residency and Education. The Knowledge Sharing Programme is administered by the South Korean Ministry of Economy and Finance.

ArtTech is an evolving ecosystem of innovation in the cultural and creative industries sector, where creators, arts and cultural organisations, start-ups, small and medium-sized businesses develop innovative, state-of-the-art technology-based solutions to cultural challenges or integrate technology into creative processes.

Photo by Gintarė Grigėnaitė