Vice-Minister of Culture Daina Urbanavičienė: during post-pandemic period, culture contributes significantly to recovery of economy


2021 12 14


Yesterday the Vice-Minister of Culture Daina Urbanavičienė participated in UNESCO regional consultations regarding the cultural policies in Europe and North America. These consultations are conducted in preparation for the UNESCO World Conference on Cultural Policies, which will take place next September in Mexico.

While reviewing Lithuania’s good practices, the Vice-Minister of Culture devoted attention to the topics of promotion of cultural diversity in the digital environment and the improvement of artists’ image. Daina Urbanavičienė emphasised that the cultural sector in Lithuania, which has suffered from the pandemic, has been granted additional funds for creative downtime payments, individual subsidies, compensations for cancelled events, one-off payments to independently working creators of art, support for the audio-visual sector and libraries etc. The programme of subsidies for the development of new products and services by cultural and arts organisations has created the opportunities for the culture sector to adapt to the new reality by transferring cultural products or services to the internet. In total, 512 projects have been granted EUR 8.62 million.

“During the post-pandemic period, culture has been contributing significantly to the recovery of the economy, and this period is also an appropriate impetus for culture to adapt to the European Union’s policies of green and digital changes. Currently, the Ministry of Culture is preparing specific measures of cultural and creative industries that will be financed from the REACT-EU funds: until mid-2023, an additional EUR 15.5 million will be allocated for the cultural and creative industries”, Urbanavičienė claimed. She added that the Ministry of Culture’s priorities include digitization of the cultural sector, elimination of digital exclusion, increase of competitiveness of the European audiovisual and media content as well as media and information literacy, and fight against illegal content. As it happens, Lithuania is currently transposing the EU Directive on copyright in the Digital Single Market, which is very important in order to ensure fair remuneration to authors and performers as well as wider distribution of their work online.