The cultural and creative industries will soon receive almost EUR 15 million

Date

2022 06 29

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The Lithuanian cultural and creative industries (CCI) will soon receive almost EUR 15 million for the purpose of encouraging the creation of competitive cultural products and improving the infrastructure of CCI companies.

Innovation Agency Lithuania has completed the process of evaluating the applications for funding through two calls announced by the Ministry of Culture, “Incentives for the cultural and creative industries sector to create competitive cultural products” and “Incentives for the improvement of the infrastructure of cultural and creative industries companies”.

“The cultural and creative industries have heard a lot of declarations of support and promises over the years, but now they will see real financial investments. Additional funding for the sector will help increase efficiency and competitiveness as well as improve the sector’s infrastructure. We are talking about investment, not support in the form of grants, because this sector creates not only cultural and aesthetic value and high-added-value jobs, but also provides direct economic benefits and generates innovations, and is a full-fledged participant in the circular economy,” Minister of Culture Simonas Kairys says.

The lion’s share of the investments will be allocated to incentives for the CCI sector to create competitive cultural products, such as design and marketing solutions, digital and electronic platforms, and audiovisual and virtual reality products and services. According to Innovation Agency Lithuania, 69 proposals in this area were selected for funding, of which 20 are in the film sector and 49 are projects in other CCI sectors.

The other call was for the purpose of encouraging very small, small and medium enterprises (SME) operating in the CCI sector to create new digital products and circular economy services and products by investing into the infrastructure necessary for creation of CCI products. As Innovation Agency Lithuania reports, 42 proposals in this area were selected, of which 8 are in the film sector and 34 are projects in other CCI sectors.

The sum of EUR 15.5 million for encouraging Lithuania’s cultural and creative industries was part of the REACT-EU initiative approved by the European Commission. It is an EU economic recovery assistance initiative, in the 2021–2023 period providing investments to encourage and strengthen those economic sectors which can most effectively contribute to rapid general recovery across Europe after the COVID-19 pandemic and its consequences.

790,000 euro of this funding has been allocated to the non-financial support project “Dizaino sparnai” (Design Wings), bringing together talent, know-how and experience to create advanced design products and services, based on digital, innovative and circular economy principles, that can compete in the world. Mentors (experienced design professionals), beginning designers, and SME will participate in the activities of the project, to be implemented by the Lithuanian Council for Culture until 31 August 2023.

Photograph from unsplach.com