Minister of Culture Simonas Kairys: “When we think about the image of the country, reputation should be in focus as well”


2021 01 08


Forming the image of Lithuania requires not only a long-term strategy, but also a clear monitoring system. When forming the image, we have to remember another important element of the country's image abroad, i.e. the reputation. Such insights were shared by the Minister of Culture Simonas Kairys in the forum "Culture, Business, Education and Sport Achievements – Real Export of High Value and Image" held today. 

Participants of this forum – the representatives of culture, business, education, sport, science and ministers responsible for these areas – discussed what should be done in order to make Lithuania more famous in the world for its achievements. 

In the opinion of the Minister of Culture Simonas Kairys, first of all, it is necessary to clear the strategic directions of Lithuania, but this process should not come from individual institutions and mutually uncoordinated initiatives, but from inter-regional cooperation. However, the next stage is also significant, i.e. monitoring and analysis of how the goals set are achieved. 

"During preparation of the government programme, we saw that a number of guidelines and strategic documents were drafted and left aside – their "cemetery" is already large. Therefore, it is important for us not only to have strategic directions, but also a clear monitoring system and follow how we achieve the goals and at what stage we are," said the Minister of Culture.

Participants of the forum emphasized that by joining forces and different institutions and looking in one direction, much more can be achieved than by acting alone. In turn, the Minister of Culture Simonas Kairys pointed out that there will be several significant events in the world of culture in the nearest future, which, in case of successful interregional cooperation, could become a breakthrough not only for art and culture, but in general for the whole country. These events are related to Kaunas which is to become the European Capital of Culture in 2022 and the 700th anniversary of Vilnius, which will be commemorated in 2023. 

Speaking of a possible system to ensure a successful export of the country's image, the Minister of Culture Simonas Kairys said that he believed that the widest possible field of participants should be involved in this, starting with the representatives of the diaspora and ending with the highest officials of the country. 

"If we perceive the image of Lithuania in the long-term perspective and name it together as the creation and preservation of reputation, I would not see the problem of involving representatives from various institutions and social partners. The highest ranked officials of the country should certainly be involved in solving strategic issues. If, for example, we take care of the defence of the state and have a Council for this, we can also take care of and defend the country's reputation," said the Minister of Culture Simonas Kairys. 

The forum "Culture, Business, Education and Sports Achievements – Real Export of High Added Value and Image" was organised by the Lithuanian National Opera and Ballet Theatre and the Lithuanian Confederation of Industrialists.

Photo by Edgaras Kurauskas