Media Forum discussed the informing of the public under changed conditions


2020 11 24


The Media Forum, which was organised by the Ministry of Culture in an online format this year, sought to answer what the new reality dictates to the media and its audiences.

In the international forum, experts of the media, information security, and media education discussed the challenges and changes caused by the pandemic in the field of public information. The topics explored in the three sections of the event included the changes of the media in the Baltic states, the new challenges posed by the media to the consumers, and whether we indeed live in the new reality and how media education adapts to it.

The participants in the discussion “The Media and COVID-19 Reality”, the marketing head of the media and digital business company Media Bitės Gabrielė Burbienė, the President of the European Federation of Journalists Mogens Blicher Bjerregård, the General Manager and Editor-in-Chief of Žinių Radijas Laima Abromaitytė, and journalist of Novaya Gazeta Maria Epifanova, discussed the changes accelerated by the pandemic in the creation and monetisation of media content, the changes in consumer habits, and highlighted the importance of the state’s support of the media. In the discussion of future solutions, the importance of high-quality content, and the necessity to create new products, increase accessibility of information, and develop digital products were emphasised.

In the second part of the forum, “An Infodemic: Challenges in the Field of Information”, the speakers included the Director of the NATO Strategic Communications Center of Exellence Jānis Sārts, representative of the Strategic Communicatiosn Department of the Lithuanian Armed Forces Tomas Čeponis, and the head of the Investigative Journalism Desk at LRT Indrė Makaraitytė. The participants discussed the tendencies and dynamics of media content, consumer behaviour when faced by fake news, and the greatest challenges in the observation of the field of information; they also provided future predictions and recommendations.

The third part of the Media Forum was dedicated to presentations and the discussion “Media Literacy Education 2.0, or the Need for New Tactics”. The speakers here were the international project manager for CLEMI, the French media and information literacy center, Anaïs Adriaens-Allemand, the research secretary at the Martynas Mažvydas National Library of Lithuania Alma Masevičienė, and the head of educational projects at the public enterprise Meno Avilys Dovilė Alėbaitė.

The experts of media education talked about the challenges that emerged, the lessons that were learned, and the preparation to seek new forms of education as this process has been moved to the online space while strengthening the remote tools and technological skills. The event’s participants claimed that the lockdown encouraged creativity of the participants of the information literacy training as well as their reflections on life in the new reality.

The Media Forum was moderated by the journalist Berta Tilmantaitė.

The Media Forum is an event inspired by the Media Council which has been organised for third year in a row by the Ministry of Culture and which seeks to draw attention to the most important issues in the field of public information and examine topics that encourage discussions. The Media Council is an advisory council operating under the Ministry of Culture whose main task is to help the Ministry of Culture formulate and implement the state policy in the field of public information.