Ready for Tomorrow? Culture as an Agent for Social and Economic Transformation, 1-2 October 2013

The Lithuanian EU presidency organized a conference with a view to discussing the role of culture in meeting the current social and economic challenges, the need for policy change, the corresponding public investment and the evidence both to support the case for culture and measure the effectiveness of policy.

Conference themes:

• Investment in culture as relevant developmental agent (driver) for various policy fields;

• EU level action and experience as catalyser of national cultural policy change;

• Effective cross-sectorial co-operation as a dominant feature of administrative culture;

• Evidence-based approach to cultural policy making: better use of data and better understanding of impact;

• Examples of investment/interventions in several culture areas, grouped around a) creative partnerships and education, b) heritage for innovative cultural and social use, c) cultural infrastructure, libraries and community participation, and d) the digital offer.

Conference Brochure

Conference Report by Darius Žeruolis, ESTEP Vilnius

Presentations of the Conference

1 October

Session 1: Culture: Relevant But Not (Yet) Evident Enough

Opening Addresses

Šarūnas Birutis, Minister of Culture, Lithuania (Video:

Androulla Vassiliou, Commissioner for Education, Culture, Multilingualism and Youth, European Commission (Video: )

Doris Pack, Chair of the Culture and Education Committee, European Parliament (Video, in German: )

Keynote Presentations

Pier Luigi Sacco, IULM University, Italy. Culture 3.0 as a new narrative: the impact of culture on social and economic development and how to measure it

László Bruszt, European University Institute, Hungary/Italy. Culture as a cause and consequence: the impact of European Union strategies in fostering social cohesion (Video: )

Andreas J. Wiesand, ERICarts Institute, Germany. Finally 'In from the Margins'? Cultural policy change in EU member states – comparative (Video: )

Reflection Panel

Šarūnas Birutis, Minister of Culture, Lithuania (Video: )

Rein Lang, Minister of Culture, Estonia (Video: )

Doris Pack, Chair of the Culture and Education Committee, European Parliament (Video:

Jan Truszczyński, Director General for Education, Training, Culture and Youth, European Commission (Video: )

Anton Rombouts, Chair of Commission for Education, Youth, Culture and Research (EDUC), Committee of the Regions (Video:

Session 2: Public Interventions for Culture: European and National

Contributions from the European Commission

Moderated by Darius Žeruolis (Video:

Karel Barták, Head of the Culture Programme Unit, Directorate-General for Education and Culture. Culture in the EU 2020 strategy and Creative Europe programme 2014-2020 (Video:

Marco Pino, Policy Analyst, Competence Centre Smart and Sustainable Growth, Directorate-General for Regional Policy. EU Cohesion Policy 2014 – 2020. ERDF support to Culture and related investments (Video:

Javier Hernández-Ros, Head of Unit Creativity, Directorate-General for Communication Networks, Content and Technology. Digital culture: new paradigms, challenges and opportunities (Video:

Contributions from the Member States

Moderated by Vesna Čopič (Video:

Ragnar Siil, Undersecretary of State for Fine Arts, Ministry of Culture, Estonia. How to make creative industries development strategies work? The key elements for success and major pitfalls (Video:

Ramūnas Dilba, Deputy Director of Department for Management of EU Structural Funds, Ministry of Finance, Lithuania. Culture as a horizontal priority in the Lithuanian long-term Progress Programme for 2014-2020: challenges and opportunities (Video:

Clas-Uno Frykholm, Director of the Swedish Agency for Cultural Policy Analysis. Decentralizing distribution of state cultural funding – a way to promote cross-sectorial perspectives in cultural policy. The Cultural Cooperation Model in Sweden (Video:

Pierre Lescure, General Director of the Marigny Theatre, author of the report ‘The Cultural Exception – Act 2: Contribution to Cultural Policies in the Digital Era’, France. Developing proactive cultural policies in the digital environment (Video, in French:

2 October

Session 3: Tracing the Evidence in Public Interventions for Culture

Paul Moore, Professor of Creative Technologies, Head of School of Creative Arts, University of Ulster, and Anthony Lilley,  Chief Creative Officer and CEO, Magic Lantern Productions Ltd. Counting What Counts: data as an asset for cultural policymakers and practitioners (Video:

Parallel Session No. 1. Creation of Demand for Culture: Creative Partnerships for Schools and Museums

Ida Brændholt Lundgaard, Senior Advisor for Museums, Danish Agency for Culture. Museums as social learning spaces for knowledge creation

Milda Laužikaitė, Head of Programme “Creative Partnerships Lithuania”, Education Development Centre. „Creative Partnerships Lithuania“: challenging the assumptions about school

Sybille Linke , Head of Programme “Cultural agents for creative schools”, Forum K&B GmbH, Germany. Cultural agents for schools in Germany

Parallel Session No. 2: Re-positioning of Context for Cultural Services: Libraries, Culture Houses and Community Participation

Kęstutis Juškevičius, Head of Project “Libraries for Innovation”, Lithuania. “Libraries for Innovation”: new role of libraries in digital age as model for emulation and continuation in 2014-2020

Kristīne Pabērza, State Agency Culture Information Systems, Latvia. The boundaries of public library services redefined: evidence of social and economic potential in Latvia

Péter Inkei, Director of the Budapest Observatory, Hungary. Culture houses, the Cinderella in European cultural policies        

Parallel session No. 3 Heritage and Conversion of Buildings / Spaces for Innovative Cultural and Social Use

Erminia Sciacchitano, Ministry of Cultural Heritage and Activities, Italy. Shifting the centre: people at the heart of heritage policy in Italy

Przemysław Niedźwiecki, Deputy Director of the Department of European Funds, Ministry of Culture and Heritage, Poland. The idea of 'creative cities' as a source of shaping urban space with the help of EU investment

Luciano Cupelloni, Architect, LCA - Luciano Cupelloni Architettura, Italy. Industrial heritage in Rome: from slaughterhouse to cultural complex        

Parallel session No. 4 Access to Culture through Digital Shift: from Digital Preservation to Demand for Digital Content

Jill Cousins, Executive Director, Europeana Foundation, The Netherlands. Europeana and the cultural heritage ecosystem

Paul Manwaring, Creative Director, Glimworm, The Netherlands. Collaboration for effective digital content distribution: creating interactive mobile platforms with open culture data and cultural heritage content

James Davis, Program Manager Global Operations, Google Art Project, United Kingdom. Building a museum of museums on the web

Feedback from Parallel Sessions (Video:

Concluding Remarks by the Lithuanian Presidency  (Video:

Photostream from the events[email protected]/sets/72157636298461224/[email protected]/sets/72157636297953915/

Last updated: 23-02-2021